How to get my jobs on the top job search engines and job aggregators?
By Brian Medina
In a world of search marketing dominated by Google, Bing, and Yahoo there are four main job search engines or job aggregators that have taken this model and applied it to the recruiting world. In the same way Google, Bing, and Yahoo index content and web pages from your site, Indeed, SimplyHired, LinkUp, and JuJu do the same with your career site and job boards.
What is a Job Search Engine or Job Aggregator?
First, lets define what a job search engine is or job aggregator. A job search engine is a website that centralizes job postings from various career sites and job boards in one destination. This consolidation is also known as job aggregator. The purpose is to have one site where a potential candidate can search via job title and company via location.
These job search engines use a highly technical algorithm to generate the most relevant job for the search query. The results show up, just below the sponsored results. The area where these results appear is called natural results or organic results. Being included in these results is free. You do not have to pay to have your job appear in this area.
What are the Search Results?
The job search engine provides a SERP (search engine results page) listing the results returned by a job search engine in response to a keyword query. The results normally include a list of job titles, a short description and location of the job. The query will match other relevant content on the page.
The job search engines Indeed, SimplyHired, and JuJu want every company or job board to include their jobs on their job search engine. Each of these job search engines drive millions of job seekers to the open positions on these career sites and job boards. LinkUp is a little different, they only post jobs from an actual company. I will explain in more detail later.
This blog will help to get your job postings from your career site or job board onto the four different job search engines/job aggregators.
How to Get Your Job Feed on Indeed
1. Each Job Posting Should Have its Own Web Page
Using web pages with multiple job listings doesn’t work. Each job posting must have its own unique URL. This is required because each of the job search results needs to link back to a specific job web page. PDF or Word files will not work. It must be in HTML only.
- I recommend the URL have the exact job title relevant to your industry. It is best not to use job title only familiar within your organization. Also, include city, state, and zip code in the URL. This can help the page rank potentially on Google, Yahoo, and Bing.
- Don’t use ATS (applicant tracking systems) generated URLs with numbers, letters, etc. Take advantage of every opportunity to use a unique URL with your keywords in the URL. You may need to ask your ATS provider how you can adjust the uniqueness of your URL for the particular job posting.
2. Provide Specific Details Regarding Job Information
In order for Indeed to capture the title and location from a site, the information must be listed consistently throughout the job listing page. We recommend your career site or job board contains separate fields for job title, location, and an informative job description. Your job posting must also have a specific or prominent place for the candidate to apply online. This can be a link to your ATS or even an email address. Indeed also has a unique feature called “Indeed Apply” here is the link for more information on this feature and more information is below under tracking.
- Once you created this posting for your job, some ATS systems allow you to also edit the Page Title Description, and Meta Keywords. Make sure you use a good title and description for the new page/job posting, so candidates can see a quick snippet of the job in the search results.
- This can also help the page rank organically on Google, Yahoo, and Bing.
3. Tracking Candidate Source
If you are going to go to all the trouble to have Indeed show your jobs, you want to know if they are providing any candidates to your career sites job postings. The old school way is to make sure Indeed is one of the sourcing options if you have a self-select feature.
This is not the most scientific method to track this data. It is more effective to work with your ATS to add some tracking code that allows you to track the candidate throughout the hiring process.
- You should consider installing Google Analytics to your career site if you have a basic job board not tied to an ATS. Work with your IT department and ask them to provide you monthly reports on the “referral source” traffic to your career site. The best part about Google analytics is, it is free.
- Seeing the traffic to your job board is key information. All the talk of Big Data will give you insight on how to effectively spend your recruitment advertising dollars.
- Indeed Apply is a button used to simplify the application process, which allows Job Seekers to apply with just a few clicks – One click for job seekers that have their Indeed Resume uploaded. This can be implemented for indexable websites that have email to apply as their only application method. Jobs are indexed and appear in search results with an “Easily apply to this job” logo. Conversion will then be recorded in the account’s dashboard, which is a great tool to calculate ROI. Candidate resumes are also accessible within the dashboard.
4. Provide a XML Feed
A XML feed is the most effective way to get your job postings to appear on Indeed. There is less room for errors when using and XML feed. This feed will include the details of all job postings on your career site. It will also update whenever new jobs are added. Indeed will have certain times during the day when it will pull or aggregate your jobs to their organic/natural results.
- This may sound a bit complicated, but it really is not. Just talk to your IT department or your ATS and have them help you get your job feed on Indeed.
- Here is a link to the sample XML feed to include your jobs on Indeed.
How to Get Your Jobs Posted SimplyHired and JuJu
It is a good idea to have your job postings on all the job search engines. You can use a similar process to get your jobs posted on www.SimplyHired.com and www.JuJu.com. Keep in mind, when you see your referral source traffic to your career site job board, the traffic from www.JuJu.com will come from www.job-search-engine.com.
This link provides details on how to submit an XML feed of your jobs to www.SimplyHired.com. There is also an excellent FAQ for employers and job boards to get their feed on to www.SimplyHired.com. The SimplyHired FAQ explains:
- How the feed gets transmitted
- Quality guidelines for job feed inclusion
- How long a job remains on SimplyHired
- SimplyHired’s XML format specifications
- The required data fields similar to Indeed *
(If any of these required fields are missing your job will not be indexed.)
- Job Title
- Job Company Name
- Job Description
- Detail page URL
- Job Location (minimum country and state) – preferably city
- Job Code or other unique identifier
- What types of feeds are accepted?
- How to use FTP to transfer XML feed files
- How frequently your XML feed will be read?
- The proper character encoding that should be used for the XML feed
The email for support: firstname.lastname@example.org
The link to submit your feed
To add jobs on www.JuJu.com, follow this link and complete the form on the page. The page provides similar information as to Indeed and SimplyHired. You will find an overview of the process to have your jobs appear on www.JuJu.com organic/natural results.
You will also find the quality guidelines for www.JuJu.com. The guidelines include:
- Job postings must be posted directly on your career site.
- Each job posting must have full job description and link to the job described.
- Must include application information.
- No pop-ups allowed.
- Must have an updated feed.
- Provide specific job opportunities - no MLM jobs.
You may also want to talk with your IT department that helps you with your job board or your ATS and use the JuJu XML Job Feed Specifications.
How to Get Your Jobs on LinkUp
Each job search engine or job aggregator has their own philosophy on how they aggregate and present jobs to job seekers. LinkUp has its own model. Their search engine puts the candidate 1-click from employers sites. Their job listings are updated daily and most important of all, they do not duplicate jobs, no old listings, and only post jobs from real companies. They don’t pull jobs from job boards like Monster, CareerBuilder, and all the other job board sites. They are keeping their job content as clean as they can for their job seekers.
Getting your jobs aggregated by LinkUp is another story. Since they keep their platform so clean of only company postings, I have not found the best steps to submit my client’s jobs to get aggregated on LinkUp. Here is the link for employers to inquire about advertising on LinkUp, but I am sure you can let them know you want to start with just your jobs getting aggregated first. I actually have a contact at LinkUp, if you want me to connect you, I will be happy to do so.
Give It A Try
Even though you are in HR and Recruiting departments, some of this may be a bit intimidating. Don’t let this information scare you. Once you have followed the step to getting your jobs posted on these search engines, you will definitely be pleased with the results. You need to review your career site analytics, so you can evaluate the ROI of these job search engines, make sure you have some type of tracking analytics on your career site.
Feel free to call (800) 594-7036, email email@example.com , tweet me @BrianMedina. I would be happy to help you with this process. I have great relationships at each of these job search engines mentioned in this blog, I know they would be happy to have me introduce you, so you can truly discover the benefits of this type of candidate traffic to your career site.