SEM Recruiting Or Search Engine Marketing Recruiting
Search Engine Marketing Recruiting or SEM Recruiting should be an essential part of your interactive recruiting strategy. The job boards have been doing this for years, and now the job aggregators are using this technique, now is the time for you to look into this interactive recruiting technique.
Recent Search Results On Google Related To The Restaurant Industry
Keyword Local Monthly Searches Annual
restaurant management jobs 18,100 217,100
restaurant manager jobs 60,500 726,000
restaurant manager job 5,400 64,800
restaurant management job 1,000 12,000
restaurant managers 14,800 177,600
restaurant manager 246,000 2,952,000
restaurant manager job description 6,600 79,200
restaurant assistant manager 18,100 217,200
restaurant managers jobs 3,600 43,200
assistant restaurant manager jobs 3,600 43,200
What is Search Engine Marketing Recruiting or SEM Recruiting?
You simply create a text ad on Google, Yahoo, or Bing and pay to be a top sponsor on top or the right hand column of the search results that are relevant to the keyword that relates to your job description, company, location, or employment brand.
By having ad campaigns focused on keywords related to your opportunities, you can then have a text link directing potential candidates to your career site. The text ad would be created to intrigue the candidate about your company and have a enticing call to action to get them to click and visit your career site to view your open positions and submit a resume.
Top reasons for using Search Engine Marketing Recruiting or SEM Recruiting.
- Employment Branding - You pay for what you get, your company is branded in these ads, but you only pay for those users who click on your ads, based on the keyword search term they used to find your ad. They may not even click on this ad, but they may remember you company and go to your site on their own.
- Passive versus Active Job Seekers - Majority of employers are looking for passive candidates, because the active candidates you can get from the various job boards. This approach gives you access to other talent searching on the web.
- Analytics - Using search, gives you in depth information on the results of the ads through Click Through Ratio (CTR), number of impressions, and keywords searched. All of this information is important in measuring your ROI.
- Increase Traffic to your Career Site - This is the overall objective of your ad campaign, you want your Employment Landing Page or Career Site to be easy to apply to, appealing, and most importantly informative to the keyword search term the user typed. The benefit of driving them to your site as to seeing your ad on a job board is keeping them from the distractions on the job boards and possibly your competitor.
- Build Your Resume Databse- Having candidates come to your site and apply or submit their resume into your applicant tracking system keeps these candidates just for you, not the job boards, that your competitors have access too as well. When you have a new opening, you then can have your applicant tracking system send out a job agent to your applicants and you will see a reduced time to hire, because you already have good candidates in your system.
- No Long Term Contract - With this approach, you don't have any long term contracts with Google, Yahoo, or Bing. You come up with a budget and you test it out over a few months.
Let Self Opportunity assist you with this important part of your interactive recruiting strategy. View our portfolio of current campaigns.
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